Today the Canadian Labour Congress Ontario summer school kicked off. Many important course’s are underway to build and renew the labour movement in Canada. The participates have come from all around the province and are settled in to the Family Educational center in Port Elgin.

I have the great opportunity to deliver a course in labour technology and website building. Many trade union activist have for years relied on many forms of union communications (i.e posters, face-to-face meets and union newsletters) however this week we are going to spend our time on another form of union organizing, mobilizing members and educating the greater public with the use of web 2.0 tools. The increase in  smart phone technology and ‘soapbox’ options of transforming the message often not heard or seen in most media outlets today opens opportunity’s for labour to reach out.

In fact as brother Derek Blackadder wrote in the June/July Our Times magazine

Canadians now spend more time online than watching TV. Does your unions communications strategy reflect that? We have far more access to the web in getting out our message than we ever had to TV –

Well this week we hope to harness the tools available to our movement to create the better world that is possible.  Our workshop is focused on the content management system of weebly. A simple drop menu of widgets and elements in a system that new users can quickly pick up, get creative and quickly get their word out on the campaigns and struggles their members and workers around the world are currently facing.

As we build, develop and host discussion of broader communications using the web, I’m sure the unions who have invested in labour education will have a greater equipped activist in their member ranks at the end of this week.  Stay tuned for what’s to come.

Again, I want to thank those who have supported building and supporting the work needed in order to bring this program to our members and our movement.

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